Content Plan

Highest-volume CRM search in the category. Linked from FUB vs Lofty comparison. Anchor for CRM coverage. Full body, pros/cons, tiers, and testing note live.

Target queries: follow up boss review, follow up boss pricing

Highest-search-intent page type in the category. Drives traffic to all CRM tool reviews. Requires FUB and Lofty reviews to be complete.

Target queries: best real estate CRM, top CRM for real estate agents

Topical authority piece linking CRM and AI coverage. Evergreen, high-intent for teams evaluating AI tools.

Target queries: CRM data quality, AI real estate automation

Second most-compared CRM in the FUB comparison. Full body, pros/cons, tiers, and testing note live.

Target queries: lofty crm review, chime crm review

Highest-intent tactical content for active agents. Drives return visits. Reinforces CRM coverage with operational depth.

Target queries: real estate lead follow up system, lead response time real estate

Cornerstone Field Brief on stack composition. Evergreen. Links to all major tool reviews. High share and bookmark value.

Target queries: real estate team technology stack, tools for real estate team

Linked from Dotloop vs SkySlope comparison. Required to give that comparison credibility. Dotloop has significant agent search volume.

Target queries: dotloop review, dotloop vs alternatives

Signal Report format — highest authority content type. Drives newsletter signups and shares. Full body now live.

Target queries: brokerage technology trends, real estate technology 2026

Completes the category coverage triangle: CRM, Transaction, Marketing. High-intent buyer query.

Target queries: best transaction management software real estate

CMA tools are a high-agent-intent category. Cloud CMA is the dominant product. Required to support market intelligence coverage.

Target queries: cloud CMA review, best CMA tool real estate

Timely Pattern Watch piece on a major platform change. Full body now live.

Target queries: zillow AI search, zillow changes agents

Canva is the most widely-used marketing tool in the category. Full body, pros/cons, tiers, and testing note live.

Target queries: canva real estate review, canva for real estate agents

Highest AI search intent in the category. Drives significant organic traffic. Currently lacks deep tool entries.

Target queries: best AI tools real estate, AI for real estate agents

Full review live with brokerage compliance focus, pros/cons, pricing tiers, and detailed body.

Target queries: skyslope review, skyslope vs dotloop

Reality Check format — high shareability with team leaders. Full body now live.

Target queries: AI integration problems, fragmented tech stack

TC-audience playbook. Captures a distinct high-value audience segment not covered by agent-focused content.

Target queries: transaction coordinator workflow, TC handoff system

Authority-building research content. Full report body with 6 findings, stack composition data, AI adoption breakdown, and budget analysis now live.

Target queries: real estate technology survey, agent technology report

Design-led website platform review live. Backs the agent-websites guide as 'Best overall' and gives the three-way website comparison a real review to link to.

Target queries: luxury presence review, luxury presence pricing

Low-cost IDX platform review live. Backs the agent-websites guide as the budget pick and supports the IDX Broker vs Agent Image vs Luxury Presence comparison.

Target queries: idx broker review, idx broker pricing

Custom website design service review live. Completes the three-way website comparison with a full review page for the custom-design option.

Target queries: agent image review, agent image cost

Integrated website + CRM review live. Backs the Follow Up Boss vs Sierra Interactive comparison with a dedicated review page.

Target queries: sierra interactive review, sierra interactive vs follow up boss

Solo-agent website builder review live. Backs the agent-websites guide as the 'Best for solo agents' pick and rounds out Websites category coverage.

Target queries: placester review, placester pricing solo agent

Guide page is live but backed by only one tool (Matterport). Needs BoxBrownie, Virtually Staging Properties, Styldod, and REimagineHome reviews to be credible. Unblocked once those reviews are live.

Target queries: best virtual staging software, virtual staging real estate

BoxBrownie is the dominant virtual staging and listing photo editing service for agents. High search volume for 'boxbrownie review' and 'virtual staging cost'. Required to back the virtual-staging guide.

Target queries: boxbrownie review, virtual staging cost per image

One of the few virtual staging platforms offering human-designed results as a service. Differentiated from AI-only tools like Styldod. Fills the Listing Media category and backs the virtual-staging guide.

Target queries: virtually staging properties review, virtual staging service comparison

AI-native virtual staging platform with fast turnaround. Growing search volume. Completes the virtual-staging coverage cluster alongside BoxBrownie and VSP.

Target queries: styldod review, AI virtual staging real estate

kvCORE is one of the three most-compared CRMs in real estate alongside Follow Up Boss and Lofty. Without a review, we cannot cover the FUB vs kvCORE or Lofty vs kvCORE comparisons, which are high-volume queries.

Target queries: kvcore review, kvcore vs follow up boss

FUB vs kvCORE is one of the highest-volume CRM comparison queries in the category. Cannot publish without kvCORE review live. Pairs with the existing FUB vs Lofty comparison to cover the CRM decision triangle.

Target queries: follow up boss vs kvcore, kvcore vs follow up boss

Cornerstone briefing tying together the five new website reviews. Argues how AI-driven search is changing organic lead generation strategy for agents and positions the site's website-category coverage as essential reading.

Target queries: agent website SEO 2026, real estate website lead conversion

The five new website reviews have no playbook connecting them to actual agent workflow. A listing-launch playbook covering virtual staging, photography, IDX, and social distribution fills that gap and creates a high-return-visit content anchor.

Target queries: listing launch checklist, real estate marketing workflow

Comparison data live — verdict, category winners, and best-for summaries populated.

Target queries: follow up boss vs sierra interactive

Website category is growing in importance as AI search changes visibility. Requires agent website tool reviews to back it.

Target queries: best real estate agent website, IDX website platforms

Full solo agent CRM review live — body, pros/cons, tiers, and testing note populated.

Target queries: IXACT contact review, CRM for solo real estate agents

Evergreen evaluation framework article live — 9-step methodology, vendor claim verification guide, and evaluation checklist.

Target queries: how to evaluate real estate software, buying guide

Full workflow-organized body live covering prospecting, listings, marketing, transactions, and market reporting.

Target queries: AI tools real estate agents, real estate AI 2026

Full review live — body, pros/cons, in-house vs contractor economics, pricing tiers, and testing note.

Target queries: matterport review, 3D tour real estate

Three-way website platform comparison live — verdict, category winners, and audience-specific best-for summaries.

Target queries: IDX broker vs agent image, best agent website platform comparison

BombBomb is the dominant video email platform for real estate. Zero coverage in the Marketing category currently. Opens the path to a video marketing best-of guide.

Target queries: bombbomb review, video email real estate

The Marketing category currently has tools (Canva, Lofty, Luxury Presence) but no dedicated best-of guide. A marketing guide is a high-traffic anchor query and unlocks BombBomb and video-tool coverage.

Target queries: best marketing tools real estate agents, real estate marketing software

All current content skews toward tech-power users. A pricing strategy playbook (CMA workflow, pricing conversation framework, price reduction triggers) attracts a much broader agent audience that arrives via non-tech queries. CMA review already live to link from.

Target queries: real estate pricing strategy, how to price a listing